For the first time, less than half of 16-24-year-olds are now watching broadcast TV in an average week, according to Ofcom’s annual study into the nation’s media habits.
Just 48% of young audiences tuned in in an average week last year, down from 76% in 2018. Children aged 4-15 are tuning out at a similar rate, with only 55% watching broadcast TV each week in 2023, compared to 81% in 2018. Overall, the weekly reach of traditional TV fell by a record amount in the last year.[2]
The decline in weekly reach among middle-aged viewers (45-54s) also accelerated, falling from 89% to 84% in a single year. In contrast, there has been relatively little change among loyal older audiences aged 65+, with around 95% continuing to tune in to broadcast TV each week.
Younger audiences aged 16-24 aren’t just watching broadcast TV less frequently, they’re also watching for shorter periods at only 33 minutes each day – down 16% year on year. Of this, a mere 20 minutes is spent watching live TV.
In comparison, they’re spending three times as long each day (1 hour 33 minutes) watching video-sharing platforms such as TikTok and YouTube.